Top 5 Social Apps Performance in Mexico Q4 2022

In Q4 2022, the performance of the top 5 social apps in Mexico—TikTok, Facebook, Instagram, X, and TikTok Now—was tracked by Sensor Tower, revealing notable trends in downloads, revenue, and active users.

TikTok saw a fluctuating trend in weekly downloads, starting at approximately 587K and peaking at around 670K by the end of December. Revenue for TikTok showed a notable increase throughout the quarter, reaching approximately $100K in the final week. Active users maintained a steady rise, ending the quarter at about 38.2M.

Facebook experienced a consistent pattern in weekly downloads, fluctuating between 392K and 480K. Weekly revenue saw a gradual increase, peaking at around $45K in mid-December. Facebook's active users remained stable, closing the quarter at roughly 84.4M.

Instagram displayed a steady increase in weekly downloads, reaching approximately 435K in the last week of December. Revenue for Instagram showed a gradual upward trend, ending the quarter at around $3.5K. Active users for Instagram remained consistent, with a slight increase to about 48.8M by the end of the quarter.

X saw its weekly downloads increase from around 120K to approximately 194K by the end of December. Revenue for X remained relatively low, peaking at $263 in early November. Active users fluctuated, ending the quarter at approximately 12.3M.

TikTok Now had a significant drop in weekly downloads, starting at around 532K and declining to approximately 5.8K by the end of December. Active users also saw a decrease, ending the quarter at about 241K.

These insights are based on data from Sensor Tower. For more detailed information, visit Sensor Tower's platform.